Every IndiaMART Lead Manager enquiry, answered on WhatsApp

Buyer enquiries arrive in Waplify as contacts the moment IndiaMART pushes them, straight from Lead Manager. No CSV exports, no copy-paste, no lead sitting unread while a competitor replies first.

Included in every plan · Connects by webhook, no API key needed

An IndiaMART enquiry passing into Waplify and out to a WhatsApp message on a phone

The problem

IndiaMART leads go cold in the gap between the two dashboards

The enquiry arrives in your IndiaMART Lead Manager. The conversation has to happen on WhatsApp. Everything between those two points is somebody typing.

Enquiries wait to be noticed

A lead sits in the Lead Manager until a person opens it. Nights, Sundays and busy afternoons are just gaps in the queue.
Numbers get retyped

Exporting a CSV and pasting phone numbers into another tool is where digits get dropped and the same buyer ends up in your list twice.
Follow-up depends on memory

Nothing reminds you which enquiries were answered and which are still waiting, so the second message is the one that never gets sent.

What you get

Leads that arrive ready to work

IndiaMART pushes each new enquiry to your webhook. Waplify turns it into a contact you can message, segment, and automate against immediately.

Contacts created automatically

Each enquiry becomes a contact. If someone with that phone number already exists in your organisation, Waplify uses them instead of creating a duplicate.
Buyer details kept

The enquiry's address is stored on the contact, and any optional lead fields you selected land on your own custom fields.
Auto-reply the moment a lead arrives

A new contact can trigger a flow, so the buyer gets an approved WhatsApp template back without anyone opening the dashboard.
Follow-ups that keep going

Enrol new IndiaMART contacts into a sequence and the follow-up messages continue on their own schedule.
One connection per organisation

Reconnecting is idempotent: it updates the existing connection rather than creating a second one, so leads can never arrive twice.
Unknown URLs are rejected

Your webhook URL is unique to your organisation. A request to a guessed URL with no matching connection is refused outright and creates nothing.

How it works

Four steps, then it runs on its own

The connection runs through IndiaMART’s own Lead Manager push API, so there is no OAuth screen, no developer key to generate, and nothing to reauthorise later.

Connect IndiaMART in Waplify

Open Connectors and connect IndiaMART. Waplify mints one webhook URL for your organisation.
Paste the URL into IndiaMART

Add it to the CRM Lead Manager push API in your IndiaMART seller account. That is the whole handshake.
Choose which lead fields to keep

Map the optional enquiry fields onto contact custom fields, at connect time or whenever you like afterwards.
Point a flow at new contacts

Trigger an approved template as the reply, enrol the buyer in a follow-up sequence, or both. From here it runs unattended.

Who uses it

Sellers who get more enquiries than they can type replies to

The connector earns its place wherever IndiaMART volume outpaces the number of people watching the dashboard.

Manufacturers and distributors

High enquiry counts across a wide catalogue. Every buyer gets an acknowledgement on WhatsApp while your team works through the serious ones.
After-hours and weekend enquiries

Leads that land at 11pm get the same first reply as leads that land at 11am, because a flow sends it rather than a person.
Small teams with no dedicated desk

Nobody has to sit on the Lead Manager. Leads become contacts, contacts enter a sequence, and the shared inbox shows you who actually replied.

IndiaMART FAQs

Questions before you connect

How the connector behaves, in plain terms.

1. Do I need an IndiaMART API key?

No. IndiaMART connects by webhook, not OAuth. Waplify gives you one URL and you paste it into the CRM Lead Manager push API in your seller account.

2. Is this the same as an IndiaMART API integration?

It uses the same route, without the development work. IndiaMART’s Lead Manager already has a push API built for exactly this: you give it a URL and it posts every new enquiry there. Waplify generates that URL for you, so you get an API-grade integration by pasting one line into your seller account rather than writing and hosting a service.

3. Where do the leads come from in IndiaMART?

From Lead Manager. Every buyer enquiry IndiaMART records for your listings is pushed across as it arrives, which means the ones that land overnight or during a rush are handled the same as the rest.

4. What happens if a buyer already exists in my contacts?

Waplify matches on phone number. If a contact with that number already exists in your organisation, the enquiry is attached to them instead of creating a duplicate.

5. Can I choose which lead fields get saved?

Yes. The buyer’s address is stored automatically, and you pick which optional enquiry fields map onto your contact custom fields. You can change the mapping later without reconnecting.

6. Is the webhook URL secure?

The URL is unique to your organisation and is the only routing signal. Any delivery to a URL whose organisation has no IndiaMART connection is rejected with a 404, so a guessed URL cannot create data in your account.

7. What if I connect IndiaMART twice by mistake?

Nothing breaks. Connecting again updates the single existing connection rather than adding another, so you cannot end up with duplicate leads.

8. Which plan do I need?

Every Waplify plan includes the IndiaMART connector. Plans differ by billing period, not by feature.

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