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WhatsApp Chatbot Builder for Every Business

Build a no-code WhatsApp chatbot. Drag nodes on a canvas, connect them, hit publish. The visual flow builder is included on every plan, with no upgrade fee.

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The Waplify flow builder: a node palette of Send and Ask blocks on the left, and a published bot on the canvas asking for a vehicle make and registration year, each node branching on success or invalid, ending in a Save to Google Sheet action
The Problem

Why most WhatsApp chatbots fail growing businesses

Three things go wrong before you ever publish.

  • Flow builders are paywalled

    Some platforms paywall their flow builder behind a higher tier. With Waplify, the visual flow builder is included on every plan. No upgrade required.

  • AI promises, brittle results

    AI bots go off-script in front of paying customers. Waplify’s flow builder is predictable visual logic you control. Audit it, test it, fix it before customers see it.

  • Hidden step caps mid-build

    Some platforms cap chatbots at a fixed number of steps. Waplify has no hard cap. Keep flows under 20 nodes for maintainability, but the limit is design, not platform.

Built for SMBs

Built for any business that talks to customers on WhatsApp

  • Agencies

    Manage multi-client retainers, approvals, and weekly briefings.

  • Coaching

    Track batches, admissions, fee notices, and class reminders.

  • Education

    Reach students and parents with fees, exams, and class updates.

  • Medical & Clinics

    Appointment reminders, follow-ups, and branch alerts.

  • Tourism

    Share itineraries, seasonal offers, and trip-day reminders.

  • Travel agencies

    Send trip plans, booking updates, and post-trip follow-ups.

  • Real estate

    Send listing alerts, qualify buyers, and book site visits.

  • Professional services

    Client onboarding, milestones, and renewal nudges.

  • Finance & Insurance

    Policy reminders, EMI alerts, and document collection nudges.

Core Capabilities

What can a WhatsApp chatbot do?

Four capabilities that turn a static contact list into a 24/7 conversation engine.

Drag-and-drop visual builder

Plan your conversation on a canvas. Drag nodes, connect them, no coding required.

  • Visual canvas with zoom and pan
  • Eight node types: Start, Message, Text Button, Media Button, List, Ask, Condition, API
  • Built-in simulator tests every path before publish
Drag-and-drop visual builder

Routing logic that actually works

Branch by button, list, or condition. Customers get the right answer for what they typed.

  • Up to 3 Text Buttons per message, or Lists for 4+ options
  • Condition node branches based on user reply
  • Ask node collects name, email, order number, custom fields
Routing logic that actually works

API node for the technical paths

Pass the bot an order number, fetch real-time status from your CRM, return the answer in chat.

  • GET or POST to any external system
  • Connect CRM, order management, or your own backend
  • Developer configures once, the rest of the flow stays no-code
A chatbot step calling an outside system: the customer asks about an order, an API request goes out, and the answer comes back as a WhatsApp message

Hand off to a live agent when needed

When the flow does not cover a question, the conversation lands in the shared inbox for a human.

  • Shared team inbox with role-based permissions
  • 24-hour open window for free-form replies after a customer messages
  • Quick Responses speed up the human side
Hand off to a live agent when needed

Ready to ship your first chatbot?

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How It Works

From idea to live chatbot in under an hour

  • Open the Flow Builder

    Sign up at app.waplify.io, go to Flows, click Create Flow. Name it, save. You are on the canvas.

  • Build on the canvas

    Drag Message, Button, List, Ask, Condition, and API nodes. Connect them. Configure each.

  • Test with the simulator

    Click Simulate. Walk every path. Catch dead ends. Fix them. Nothing goes to real customers yet.

  • Set triggers and publish

    Pick keywords customers send to start the flow. Hit Publish. Your chatbot is live, 24/7.

Use Cases

How real teams use Waplify chatbots

  • A digital agency qualifying inbound leads

    A digital agency runs a chatbot triggered by "hi". It asks qualifying questions, branches high-fit leads to the human inbox, and sends others a brochure PDF.

  • A coaching institute handling new-batch enquiries

    A coaching institute publishes a chatbot on "courses". A List shows batches, an Ask captures name and timing, a Message sends a personalized brochure.

  • A travel agency taking enquiries around the clock

    A travel agency runs a chatbot that asks destination and dates. An API node pulls live availability. If in stock, the bot shows the price. Otherwise it offers alternatives.

  • Greet people who arrive from an ad

    When someone taps a Click-to-WhatsApp ad on Facebook or Instagram, the flow can open with a message about that specific ad instead of a generic hello. Point each ad at its own flow and the conversation starts where the ad left off.

Walk through Waplify with a product expert.

30 minutes, your industry, your contact list. See the exact setup flow.

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FAQ

Common questions

Quick answers to the questions buyers ask most

1. Is the flow builder included on every plan?
Yes. Every Waplify plan includes the visual flow builder. No upgrade or unlock fee. So is every other feature, including Forms and drip sequences.
2. How many steps can a chatbot flow have?
There is no hard cap. We recommend under 20 nodes for maintainability and a good customer experience. A flow can also open a WhatsApp Form, which collects several answers on one screen instead of asking them one at a time.
3. Do I need to know coding?
No. The flow builder is fully drag-and-drop. The only node that needs technical knowledge is the API node, which connects to external systems. If you want to reach an outside system anyway, a flow can call one over a webhook.
4. Can the chatbot hand off to a human?
Yes. When a question lands outside the flow's logic, the conversation goes into the shared inbox for any team member to pick up. The conversation lands in the shared team inbox with its full history.
5. Does Waplify have AI or natural-language understanding?
Not currently. Waplify chatbots run on visual flow logic you design and audit. Predictable conversation paths convert better than off-script AI replies. The other ways to automate without AI are covered on the WhatsApp automation page.
6. Can a chatbot reply to people who come from a WhatsApp ad?
Yes. A flow can start on a Click-to-WhatsApp ad, so the first message goes out the moment somebody taps your ad on Facebook or Instagram and lands in the chat, before they have typed anything. You can have it fire for any ad, or point it at specific Meta ad IDs so a sale campaign and a booking campaign each open their own flow. The conversation is also tagged in the team inbox with the ad it came from.
7. What does the lifetime plan include?
Every feature, for as long as the account is active. Unlimited broadcasts, contacts, templates, and chatbot flows. No markup on Meta's per-message fees. Full details on pricing.
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